Our Mission

To end the stigma and discrimination surrounding mental illness.

Our Guiding Principles and Beliefs

1. Opening a conversation about mental illness builds the awareness, understanding, and empathy necessary to inspire the action, structural change, and the creation of new norms which end stigma and discrimination.

2. Our role is to help start the conversation and amplify the voice of others, as their experiences and stories can transform feelings of isolation and despair into feelings of community and hope. These stories will open hearts and minds and change fear and stigma toward people with mental illness into compassion and support for their journey ahead.

3. We are a trusted ally in the conversation about mental illness and openly collaborate with other mental health professionals, academics, resources and advocates to grow this consequential movement.

4. The foundation of broad awareness will be built by deeply engaged change agents, such as young people touched by mental illness and motivated to improve the lives of others.

5. Science and evidence-based action is essential to achieving our mission. Therefore, we ground our work in the latest research, which we evaluate for effectiveness then share with confidence.

6. Our work is about saving lives, reducing suffering, and ensuring that people living with a mental illness are able to pursue their human potential with dignity, full civil rights, appropriate healthcare, and unbridled access to life’s opportunities. 

More about BC2M

Glenn Close understands that mental health is something that affects all families. Yet, few talk about it. It was not until her sister, Jessie Close, received a diagnosis of bipolar disorder, and her nephew, Calen Pick, was diagnosed with schizoaffective disorder that the Close Family took action. In 2009, her family asked Ms. Close to use her platform to end the stigma surrounding mental illness.  In 2010, the Close Family co-founded Bring Change 2 Mind (BC2M), a nonprofit organization built to start the conversation about mental health, and to raise awareness, understanding, and empathy. BC2M develops influential public service announcements (PSAs), including its most recent campaign, #MindOurFuture, has piloted evidence-based programs at the university (UBC2M) and high school (LETS BC2M) levels engaging students to reduce stigma and discrimination, and has created a social movement around change by providing people with platforms to share, connect, and learn.