Start the Conversation

Opening a dialogue about mental illness builds the awareness, understanding, and empathy necessary to inspire the action, structural change, and the creation of new norms which end stigma and discrimination.

Amplify Voices

Our role is to give a voice to others, as their experiences and stories can transform feelings of isolation and despair into feelings of community and hope. These stories will open hearts and minds and change fear and stigma toward people living with mental illness into compassion and support for their journey ahead.

Be an Ally

We are a trusted ally in the conversation about mental illness and openly collaborate with other mental health professionals, academics, resources and advocates to grow this consequential movement.

Empower the Future

The foundation of broad awareness will be built by deeply engaged change agents, such as young people touched by mental illness and motivated to improve the lives of others.

Support Science

Science and evidence-based action is essential to achieving our mission. Therefore, we ground our work in the latest research, which we evaluate for effectiveness then share with confidence.

Fight for Human Rights

Our work is about saving lives, reducing suffering, and ensuring that people living with a mental illness are able to pursue their human potential with dignity, full civil  rights, appropriate healthcare, and unbridled access to life’s opportunities.