Grand Central Station was transformed into a set for the first BC2M PSA, which launched the organization. Directed by Ron Howard and complemented by John Mayer’s donated song Say , hundreds of individuals joined the Close Family proudly wearing BC2M t-shirts to spark a conversation about mental health.
The American Giving Awards honored Glenn, Jessie, and Calen for their efforts to establish BC2M. This nationally-televised event served as one of the first major acknowledgements of the organization and lifelong work of the Close family.
The second PSA was created in collaboration with Time to Change, England’s largest organization challenging mental health stigma, and features members of the Close family explaining Schizoaffective Disorder.
Created in partnership with Brandon Marshall’s Project 375, the third PSA raises awareness around the unique challenges that men face when discussing mental health through the voices of four inspirational male figures in professional sports, television, and music.
Using roleplay to navigate conversations, BC2M’s fifth PSA addresses the biggest challenge when discussing mental health, getting started. The series of “how to talk about” interactions provides language that applies to various disorders and relationships.
Glenn Close joins a panel to discuss hope on the CNN Special Report “Finding Hope: Battling America’s Suicide Crisis” hosted by Anderson Cooper, which aired following the loss of Kate Spade and Anthony Bourdain.