Check out the business supporting Bring Change to Mind’s mission, and find out how you can join in.

Featured Partner: HBC Foundation

Established in Canada in 2005 and in the United States in 2017, the HBC Foundation is the North American charitable arm of Hudson’s Bay Company, one of the fastest-growing retailers in the world. The foundation is a Canadian registered charity and a 501(c)(3) non-profit organization in the U.S. dedicated to improving lives by enhancing physical and mental health through education, access, research, and empowerment. By channeling the collective power of HBC’s banners North America, including Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Saks OFF 5TH and, the foundation helps to transform the mental health landscape.

BC2M is proud to partner with the HBC Foundation on their HEADFIRST Program, which is dedicated to positively impacting the mental health landscape through combatting stigma, investing in research, and improving mental health programs.

HBC Foundation Introduces “The Future Is Stigma Free” T-shirt

Saks Fifth Avenue, Lord & Taylor, and Saks OFF 5TH announced the launch of a new campaign – “The Future Is Stigma Free” – and a corresponding exclusive t-shirt created in partnership with Wear Your Label. This initiative marks the next step towards the commitment made in 2017 to distribute $6 million CAD to support mental health services by 2020 through the HBC Foundation’s in the U.S. and Canada.

100% of sales from the limited edition tee in the U.S. will benefit Bring Change to Mind (BC2M), a non-profit focused on ending the stigma and discrimination surrounding mental illness.  Specifically, the money raised through this campaign will support BC2M’s high school student program, which provides a safe space for educated conversations around mental health, and encourages others to share their voice. More than 180 clubs and schools including thousands of students from across the country are enrolled in the program.

In addition, for each social media post (Instagram, Twitter) that uses #TheFutureIsStigmaFree, the U.S. HBC Foundation will donate $5 to Bring Change to Mind*.  (*Up to $100,000)

How To Give Back

Featured Partner: glowbiotics

GLOWBIOTICS MD’s mission is to help all women feel good about what they put on their skin so they can radiate confidence from within, because they know when you feel good on the inside, you will glow. In that spirit, GLOWBIOTICS MD donates 1% of sales to mental health charities, as they not only want to help people to look good, but also FEEL good from the inside out.

As the pioneer of probiotic skincare, GLOWBIOTICS MD has created an entire range of unique skincare formulas and complexes that specifically address and improve an array of skin concerns and conditions. GLOWBIOTICS MD works synergistically with the skin to give results-driven performance and efficacy, all while respecting skin integrity. Their formulas harness the power of probiotics, working in concert with targeted bioactives to support younger-looking skin while bypassing injury.

Shop It Forward For Change!

Additional Partners

The Mighty

The Mighty is a digital health community created to empower and connect people facing health challenges and disabilities. With over 1 million registered users, and a new one added every 20 seconds, The Mighty’s stories and videos are viewed and shared more than 90 million times a month.

By partnering with The Mighty, BC2M is able to help even more people. Our resources will reach The Mighty’s wide-reaching readership, and our information will appear on many stories on their site.

We encourage you to submit a story to The Mighty to make your voice heard. Examples can be found at: What Nobody Tells You About Self-Care.

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Link of Hearts

Link of Hearts’ designs are simple and minimal, but their INTENTION sets them apart. Most companies give monetary donations; their mission is to inspire and connect with someone directly… To touch one’s heart, and encourage someone to get through one more day… And, to be a voice to help fight the stigma of mental illness. Every piece that Link of Hearts designs comes with an inspirational word / phrase. They believe that one simple word on a piece of jewelry, or any item, is a positive, powerful, daily reminder of hope. That is the purpose. That is the mission.

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BC2M is excited to partner with Someecards during Mental Health Awareness Month in creating heartfelt and funny messages to help normalize conversations around mental health. Help us normalize conversations around mental health by posting the Someecards on your social pages and sharing them widely.

Someecards launched in 2006 as a uniquely voiced ecard site, and has grown into one of the most widely shared and trusted humor brands on the web. Every day, their team of writers creates new ecards, articles, and original content, resulting in over 500MM monthly views on their website and in social media. Someecards also makes some of the web’s most engaging and successful branded advertising programs, which you can learn more about here. Thanks for reading this entire paragraph!

We’re happy to partner with, the nation’s leading online publication for electronic dance music. With over 4 million monthly visitors, has continuously sought to deliver the most up to date, accurate, and poignant news related to the EDM scene. Based out of Seattle, Washington with an ever-growing staff of journalists, photographers, and videographers from around the country, has been capable of creating and maintaining unparalleled coverage of this ever-growing industry. Most, if not all, of which gets tweeted and re-publicized through high-profile celebrity Twitter & Facebook feeds, organically reaching tens of millions of more people around the world, daily.

Philosophy’s Hope & Grace Initiative

Where there’s hope, there’s grace. The hope & grace initiative represents an unprecedented and unending commitment by philosophy to support mental health and well-being. Mental health issues are one of the greatest challenges women face. More than 450 million people worldwide live with mental illness – such as post-traumatic stress, depression, anxiety, and bipolar disorder.

For every product sold (this includes all products, no limitations), philosophy will contribute 1% of sales to the hope & grace fund, and will award multiple financial grants each year to local organizations working to empower women through promotion of mental health and wellbeing, and the prevention and treatment of related issues.

BC2M is honored to be the inaugural hope & grace grantee.

Water Cooler Group

The collaboration between Bring Change to Mind and Water Cooler Group grew out of a desire to connect with more supporters through all platforms of communication. Water Cooler Group is a United States based integrated marketing holding company, and works with Bring Change to Mind to raise awareness through online and offline marketing campaigns, outreach, and publicity. Water Cooler Group is a strong supporter of the values and mission of Bring Change to Mind. Together, we’re amplifying the conversation through media to end the stigma of mental illness.

To have your business get involved, contact us here.