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Mental health. It’s not weird between friends.

Our new 2018 campaign might be our weirdest one yet. There is a guy with a shark biting his arm, a kid wearing a diving suit to school, and some even stranger stuff on our social channel. But at the heart of it is something that’s not weird at all — friends talking to friends about mental health.


Talking about mental health doesn’t have to be feel so strange.


Somewhat Weird Radio Ads

How do you describe concerns about mental health? However you want.

Slightly Weird Print Ads

A picture says a thousand not-that-weird words.


Need proof that talking about mental health isn’t weird?
Try our interactive conversation tool. Select a diagnosis and a person to get a customized conversation starter.